Netflix’s Internet traffic – The new top web traffic activity

Netflix movies now take up more of the Internet pipes going into North American homes. A study published Tuesday by Sandvine Inc. shows that Netflix movies and TV shows account for nearly 30 percent of traffic into homes during peak evening hours, compared with less than 17 percent for Web browsing.

This study seems to be a confirmation of Cisco’s prediction that video will the dominant web traffic activity, resulting in more than 65% of all traffic, by the year 2014.

As late as last year, both Web surfing and peer-to-peer file sharing — mainly the illegal trading of copyrighted movies — were each larger than Netflix’s traffic. The growth in Netflix traffic doesn’t mean overall Internet traffic is growing faster than before. Rather, it means the type of traffic that’s driving growth has shifted, as it has several times before. A few years ago, YouTube traffic was driving the growth of overall Internet traffic. It now accounts for 11 percent of traffic into the home at peak hours.

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About SCB Enterprises
System Solutions and Integration

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