Can Dropbox, other cloud providers survive Google Drive?

The 800-pound gorilla has landed and is leveraging its existing relationship with hundreds of millions of users to port them to their cloud storage and file sharing service Google Drive. Can smaller cloud storage players survive this assault?

Like Apple and Microsoft, Gartenberg noted that Google has a relationship with a millions of consumers who use its Gmail, Google Docs, Chrome web browser and any number of other applications. Because of those existing relationships, Google has an advantage in being able woo existing customers over to its new storage and synchronization service.

While Google Drive will no doubt compete with Microsoft’s SkyDrive and Apple’s iCloud, the companies more at risk are smaller specialized service providers, such as DropBox, Box, SugarSync and YouSendIt. Those sites have appealed more to technology enthusiasts, not average consumers. And, when it comes to adoption, relationships matter

Google offers 5GB of capacity for free and allows an upgrade to 25GB for $2.49 a month, 100GB for $4.99 a month or 1TB for $49.99 a month. When you upgrade to a paid account, your Gmail account storage will also expand to 25GB. On an annual basis, Google Drive charges $60 for 100GB.

The price difference is clearly an issue – many existing Dropbox users will move due to this alone.

While Google Drive is currently aimed an consumers, it won’t be long before business-class offerings that allow IT managers administrative control, will emerge.

Box.net is clearly the leader in mass market enterprise cloud storage – For example, Box allows multiple email domains to exist inside the same enterprise account, allowing different business groups to have their own email accounts for collaboration purposes.

This may change …. soon.

 

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About SCB Enterprises
System Solutions and Integration

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